Big Fat Institute
Fact: We invested nearly $175 in stock photography to make this site more appealing to your demographic.
RESEARCH HAS PROVEN THAT YOUR MOM WILL
READ A BANNER AD IF IT'S PLACED RIGHT HERE.
Welcome to the Institute
At BFI, we help you engage your viewers with all the latest scientific technology. Like beakers. And sodium.
QUESTION:
"Why do you call it an Institute?"
A: Because Big Fat University was already taken. Also, we wanted a place where we could spend some time digging deep into the mysteries of the web to find out what it does, what it doesn't do yet, and what it should do soon. And cutting-edge research like that can only happen at an "Institute."

And also, for tax reasons, most of the money we spend can be sheltered a whole lot easier when the taxman looks at your return and sees the word "Institute" instead of "Company" or "Multi- National Conglomerate," or "A Subsidiary of the Rand Corporation."

QUESTION:
"What does the web do?"
Hypothesis #72109: it sells. Here's an interesting experiment that tries to prove it.
CONTACT
If you'd like to interview us, question our research techniques, or provide us with a grant, we can be reached here: provost@bigfatinstitute.org
twitter.com/bigfatbrain
Laboratory tested. Our research shows that entertaining content is 72% more engaging than not-entertaining content. We double checked it on Wikipedia, so you know it's true. With proof like that, how can you afford not to partner with us on your next project? That's a rhetorical question. We ask a lot of those at the Institute.
BRANDED CONTENT
New Media
We could bore you with all the success metrics on our videos, web series, ARGs, participatory web events, and advanced interactive experiences, so... we will.
How did we make an enterprise hero out of six inches of plastic? Watch Greg the Architect to find out.
Website Development
We work 5 hours a week to ensure that our underpaid lab technicians work around the clock to test the theoretical boundaries of interactive microsites and social networks. It's hard. But we do it.
Edutainment
Obviously, the only way to teach 21st Century brains anything is to trick them into thinking they're not learning. It's science. And that's exactly what we can do for you and your 21st Century clients. And their brains.
Old Old School
Before we won Webbys, we got nominated and lost Webbys to The New Yorker and Leo Burnett. Check out the original BFI.
ENTERTAINMENT
You Suck At Photoshop
Statistically speaking it's the most awesome web series of all time, ever. And we just kicked off the third season only at Big Fat University.
Big Fat University
A quality education not unlike none other...
At BFU, we do good education awesomely. Thanks to a $500 grant from the Big Fat Institute, and a number of local and federal "campaign contributions", our faculty of world-renowned experts is ready and willing to complete its community service by tutoring you in the emerging fields of Design, Music and Filmmaking. And coming soon, TV/VCR repair.
INVESTIGATION
A self-published article
about the decline in web banner effectiveness.
An educational thesis
about the rise of edutainment as a viable marketing tool.
More scientific proof
that Huey Lewis holds the universe together.
A link
to our friend Justine Bateman's cool new company FM78.
Copyright 2009 Big Fat Brain Inc. All Rights Reserved.